Have you seen the new KFC ad for the yummy-looking, but calorie-laden burger without the bun? I forget what it's called, but my issue is actually with the ad. It's the one where the two guys are playing ping pong in the dark with night vision goggles. I wanna try that, looks like fun! Anyway, the wife or girlfriend of one of them opens the door, turns on the light (ouch) and then just stands there staring at the guy. In the short version of the ad, she just looks, but in the long version she says, "You know I'm home, right?" He says, "I do now." Can anyone tell me what the hell that's supposed to mean? Are the ad execs trying to tell us that a man must stop having fun the minute his partner is around? Or is it just that women are bitchy and want to ruin men's fun all the time? The way these kind of ads usually go, I'm guessing it's the latter.
Have you noticed the way men are portrayed in ads? We often complain about how women are portrayed, and they're right. Don't get me started on cleaning ads where the women look sooo happy to be cleaning! But, men get a pretty raw deal too. In just about every ad where the man is in a relationship, he is shown as incompetent, stupid, unable to do anything right, or brow-beaten into doing whatever she wants. Have you also noticed that the men in relationships are usually a little overweight and, while not ugly, not exactly someone to drool over. However, if the man in the ad is single, he's good looking, fit, suave and ready for action. Because we all know that men lose their looks as soon as they're attached?!
Come on, when are we going to see some real couples in real situations. I'm sure there are women who like to ruin their man's fun, but it's not all of us. I don't find it funny, but I wonder if men do? Is that the appeal? Men relate to this and will buy that product? Let me know what you think.
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